Share One, an IT company for credit unions, wanted to modernize their brand identity and appear approachable and friendly.
With Share One’s commitment to clear client communication above all else, a speech bubble was a natural choice for an icon.
The highest priority was to make Share One’s website both informative and intuitive. Through vivid colors and a more pronounced hierarchy, we simplified the user experience.
When writing and concepting the brand video, it was important to showcase the transparency in communication you can expect from Share One and their customized solution process.